From ideation through to manufacturing, we inspire our clients to imagine something better. We are not constrained by preconceptions or a set of rules. We believe anything is possible. Any product, any process, any material. A new aesthetic, a new device, a new mechanism. We not only imagine the "what if" but we also explore the "how will it be done".
We are creatives not just in an aesthetic sense but as engineers, manufacturers, and in how we apply science. We get our kicks from making things happen and want our clients to prosper from the experience. Our studio was a derelict chapel, revived into a building worthy of the team that sit in it. The dedicated design studio was an in-house project driven by the passion and vision of 3fD's founder, Austen Miller.
3fD was founded in 2000 by Austen Miller, a mechanical and production engineer with an artistic gene. 3fD is a creative agency that produces visually inspired designs with a focus on their manufacturability. The message that flamboyant design could keep its feet on the ground and still be commercially viable hit a nerve and the 3fD portfolio attracted significant brands and some very diverse projects.
We are creatives not just in an aesthetic sense but as engineers, manufacturers, and in how we apply science. We get our kicks from making things happen and want our clients to prosper from the experience. Our studio was a derelict chapel, revived into a building worthy of the team that sit in it. The dedicated design studio was an in-house project driven by the passion and vision of 3fD's founder, Austen Miller.
3fD was founded in 2000 by Austen Miller, a mechanical and production engineer with an artistic gene. 3fD is a creative agency that produces visually inspired designs with a focus on their manufacturability. The message that flamboyant design could keep its feet on the ground and still be commercially viable hit a nerve and the 3fD portfolio attracted significant brands and some very diverse projects.
Services
From rebreathers on nuclear submarines to a new category of children's drinking cups, we provide solutions to a diverse range of industries.
20 years as 3fD has grown a team that it is valuable to the commercial success of any product.
Whether developing a new brand or introducing a new addition to an existing brand we harmonise great functional design, elegant form and consistent brand touchpoints.
It is through doing so, that these products create strong homogeneous presence and positive brand awareness.
20 years as 3fD has grown a team that it is valuable to the commercial success of any product.
Whether developing a new brand or introducing a new addition to an existing brand we harmonise great functional design, elegant form and consistent brand touchpoints.
It is through doing so, that these products create strong homogeneous presence and positive brand awareness.
One of the most common misjudgements of innovation is the assumption that the focus should be on the solution.
In fact, it is derived from identifying the problem accurately.
Coming to us with a fully considered brief implies that our creativity is to be restricted to implementing "the solution".
We are happy to do this, but engaging with us earlier, when there is just the desire to do something more, allows our creative input to help identify opportunity that may otherwise be missed.
Validation of a hypothesis is whatever is necessary to support or refute a thought.
In fact, it is derived from identifying the problem accurately.
Coming to us with a fully considered brief implies that our creativity is to be restricted to implementing "the solution".
We are happy to do this, but engaging with us earlier, when there is just the desire to do something more, allows our creative input to help identify opportunity that may otherwise be missed.
Validation of a hypothesis is whatever is necessary to support or refute a thought.
At root level we employ designers that are empathetic.
We understand that we are designing for people and put this first when we assess our work.
We offer an approach to each project that can suit all budgets and remain appropriate for the intended audience.
Part of designing for people is making a product fit.
There is a lot data available from independent studies that we can use but there is always a benefit in testing ideas physically.
Even when designing something as large as a catamaran we use mock-ups to test the practicality in human terms.
We understand that we are designing for people and put this first when we assess our work.
We offer an approach to each project that can suit all budgets and remain appropriate for the intended audience.
Part of designing for people is making a product fit.
There is a lot data available from independent studies that we can use but there is always a benefit in testing ideas physically.
Even when designing something as large as a catamaran we use mock-ups to test the practicality in human terms.
No marker pens!
We use 3D sketching to explore ideas.
It allows us to reconcile differences between what works as an idea and how it relates in the real world.
Using the right tools for the job makes a better appraisal of what is likely to be a good design proposition.
Even our first scribbles explore the creative virtues of an idea in the digital 3D environment.
We can hold onto ergonomic or other functional data so that proposed designs are not simply visual teases.
We have an in-house render farm justified by the CGI production side of the business that allows our product designers to design and visualise in real time.
We use 3D sketching to explore ideas.
It allows us to reconcile differences between what works as an idea and how it relates in the real world.
Using the right tools for the job makes a better appraisal of what is likely to be a good design proposition.
Even our first scribbles explore the creative virtues of an idea in the digital 3D environment.
We can hold onto ergonomic or other functional data so that proposed designs are not simply visual teases.
We have an in-house render farm justified by the CGI production side of the business that allows our product designers to design and visualise in real time.
It is a deliberate decision by many to choose a product based on the familiarity they have with its brand.
Form, materials and surface finish are used to communicate brand values.
We will work with our clients to achieve the appropriate brand language for the right market placement, to express the right core values, and to make a lasting impression through effective brand touchpoints.
Beyond the moment of purchase a great product delivers on brand values.
How a product behaves is a big part of delivering those values.
Form, materials and surface finish are used to communicate brand values.
We will work with our clients to achieve the appropriate brand language for the right market placement, to express the right core values, and to make a lasting impression through effective brand touchpoints.
Beyond the moment of purchase a great product delivers on brand values.
How a product behaves is a big part of delivering those values.
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