DNA are business strategy, brand consultancy and digital marketing specialists. For over 30 years we've developed unique market positioning for our clients; building brands and transforming futures with established, research-led strategies. To answer this requires an honest and open mindset. When you look at your products, services, people, customers, markets and of course your balance sheet - how are they all doing?
If you're making money that's great but we all need to future plan for the short, medium and long term - will your business last? Do you know what's around the corner? This DNA Business Engineering health check evaluation is not for the faint-hearted. When you are head down in the mix every single day, the idea of taking time to do this might seem like a luxurious dream.
What you need is people alongside you who can help you take a dispassionate look, so that you can then build the future vision. DNA has developed three pathways to assist you in developing new ways to think about your business.
If you're making money that's great but we all need to future plan for the short, medium and long term - will your business last? Do you know what's around the corner? This DNA Business Engineering health check evaluation is not for the faint-hearted. When you are head down in the mix every single day, the idea of taking time to do this might seem like a luxurious dream.
What you need is people alongside you who can help you take a dispassionate look, so that you can then build the future vision. DNA has developed three pathways to assist you in developing new ways to think about your business.
Services
Taking your team with you towards the future of your business can be challenging.
Often, this is simply because the vision has not been shared in a way that encourages employee buy-in.
Once your vision and the strategy for achieving that mission are clear, it can be adopted by every team member, driving decision making, customer service and recruitment.
When we spend a lot of time thinking something over, it's easy to assume other people are in on the thought process too.
The truth is, sometimes your vision can actually be more of a secret than a strategy.
Often, this is simply because the vision has not been shared in a way that encourages employee buy-in.
Once your vision and the strategy for achieving that mission are clear, it can be adopted by every team member, driving decision making, customer service and recruitment.
When we spend a lot of time thinking something over, it's easy to assume other people are in on the thought process too.
The truth is, sometimes your vision can actually be more of a secret than a strategy.
Always one step ahead - that's where knowledge gets you.
When it comes to developing your channels to market, the DNA team are here to get that knowledge for you.
Market research promotes fast, accurate decision making and we deliver that using our four research packages.
Understanding and keeping track of your competition is an essential part of staying relevant in the marketplace of tomorrow.
It does not need to be complex or time intensive and can help you to identify some remarkable insights into the market, highlighting gaps and ways in which you can differentiate your products or services.
When it comes to developing your channels to market, the DNA team are here to get that knowledge for you.
Market research promotes fast, accurate decision making and we deliver that using our four research packages.
Understanding and keeping track of your competition is an essential part of staying relevant in the marketplace of tomorrow.
It does not need to be complex or time intensive and can help you to identify some remarkable insights into the market, highlighting gaps and ways in which you can differentiate your products or services.
Communication is integral to every part of your business - it's your marketing, your sales, your internal management, the colour of your front door.
Understand how you and others communicate and everyone will get more from the conversation.
If your number one target customer was in the room, how would you communicate?
That articulation of your product or service is our aim for every aspect of your communications and for every member of your team.
DNA offers the full range of creative marketing services so that your business can achieve cohesive communication across all your sales platforms.
Understand how you and others communicate and everyone will get more from the conversation.
If your number one target customer was in the room, how would you communicate?
That articulation of your product or service is our aim for every aspect of your communications and for every member of your team.
DNA offers the full range of creative marketing services so that your business can achieve cohesive communication across all your sales platforms.
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